Examining the Influence of News Framing on Public Attitude Toward Climate Change in Lau Local Government Area, Taraba State
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Chapter One: Introduction
1.1 Background of the Study
Climate change is one of the most pressing global challenges, and its effects are increasingly being felt in many regions of Nigeria, including Taraba State. In Lau Local Government Area, where agriculture is a major economic activity, the changing weather patterns have led to unpredictable rainfall, flooding, and droughts, directly impacting the livelihoods of the local population (Aminu & Dogo, 2024). The media plays a pivotal role in shaping public attitudes toward climate change by framing how climate-related issues are presented to the audience. News framing refers to the way issues are portrayed in the media through selection, emphasis, and presentation of particular aspects (Muhammad & Bello, 2023). This study explores how news outlets in Lau frame climate change issues and how these frames influence public attitudes toward climate change mitigation and adaptation strategies. It aims to understand how media coverage of climate change affects local perceptions and actions, particularly regarding environmental sustainability practices, resource management, and policy support in the area.
1.2 Statement of the Problem
Despite the increasing media coverage of climate change in Nigeria, particularly in relation to its adverse effects on agriculture, there is limited research on how news framing influences public perception and attitudes in rural communities like Lau. While some studies have explored climate change communication in urban settings, the rural context—where information access and literacy levels may differ—remains underexplored. The study seeks to fill this gap by examining the role of media in shaping the attitudes of the Lau community toward climate change, particularly how the framing of climate change news may influence local responses to environmental policies and climate action initiatives.
1.3 Objectives of the Study
- To examine how news framing affects public attitudes toward climate change in Lau.
- To assess the role of media in influencing local attitudes toward climate change mitigation strategies in Lau.
- To evaluate the impact of media frames on public support for climate change policies in Lau.
1.4 Research Questions
- How does news framing influence public attitudes toward climate change in Lau?
- What role does media framing play in shaping local perceptions of climate change mitigation strategies?
- How does news framing affect public support for climate change policies and interventions in Lau?
1.5 Research Hypotheses
- News framing significantly influences public attitudes toward climate change in Lau.
- Media framing of climate change issues affects local support for mitigation strategies.
- News framing of climate change positively correlates with public support for climate change policies in Lau.
1.6 Significance of the Study
This study is important in understanding how news media can influence public attitudes toward climate change in rural areas. The findings will help policymakers, environmental organizations, and media practitioners develop better communication strategies to address climate change in communities with limited access to climate education.
1.7 Scope and Limitations of the Study
The study is confined to Lau Local Government Area, Taraba State, and focuses on the framing of climate change news in local media. Limitations include the reliance on media content from a limited number of sources and the potential for respondents’ attitudes to be influenced by external factors not captured in the study.
1.8 Operational Definition of Terms
- News Framing: The way in which news stories are structured and presented in the media to highlight certain aspects of an issue.
- Climate Change Mitigation: Efforts to reduce or prevent the emission of greenhouse gases to limit the extent of global warming.
- Public Attitude: The opinions, beliefs, and perceptions held by the community toward a particular issue, in this case, climate change.
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